Foundation Portfolio - Preliminary Task

As this is the beginning of the foundation portfolio preliminary task, we looked at how the media key concepts could be applied to producing a college magazine. We used the acronym LIIAR - Language, Institution, Ideology, Audience and Representation.

Language:

Layout, text font, colour, image, photo manipulation, sizes, proportion, angle, lighting.

Institution:

College, academic, good results, based in Hull for Hull and its surrounding areas.

Ideology:

Respect, equal treatment and opportunity, education.

Audience:

College students age 16-19, 64% female, 36% male, 55% east riding, 45% Hull, 70% go to University, 40% of those go to Hull University.

Representation:

Giving the college a positive image, promotional.